AVAILABLE NOW FOR JUST £95.00
What you will get:
24/7 access
Watch on any device
5 sections, 26 modules
Video tutorials
Downloadable worksheets
Consultation support available
LET’S START WITH SOME STATS*:
92% of marketers who use video say it’s an important part of their marketing strategy.
88% of video marketers reported that video gives them a positive ROI.
But what if you can’t afford to hire a producer to churn out your content?
What if you don’t have the tech know-how or the time to make your own?
What if you have a lot to say but lack the confidence to say it on camera?
Despite all the barriers, if you still think video could be an effective way to promote your business, we’re here to tell you there’s nothing stopping you using it. Not now you have this course.
This course will give you a solid foundation in how to plan, shoot, edit and upload simple, yet effective marketing, promotional and educational videos for web and social media – using just a mobile device and a few inexpensive accessories.
No new skill comes without training and practice, of course, but we have created a programme that removes the jargon and complexity. In a short amount of time you’ll be shooting and editing with ease.
If you’re a B2C business, you might want videos for YouTube and Facebook, which are used by 85% and 79% of marketers respectively. Instagram and Pinterest are also popular platforms for B2C businesses.
If you’re market is B2B, LinkedIn has emerged as the most successful channel for video marketing, with an overwhelming 87% of LinkedIn video marketers describing it as effective.
The course will teach you how to make suitable video content for all these platforms.
Make Your Own Video Training Academy was set up by two video producers and editors who want to share their combined 40 years experience with you. We want to help you get better at video and this course will give you a solid foundation.
* All stats from Wyzowl’s State of Video Marketing Report, 2020
WHO IS THIS COURSE FOR?
This course is ideal for small business owners, entrepreneurs, sole traders and marketers who want to make good quality video content to promote their business.
Your learning will be quicker if you’re already confident with mobile devices and social media, but if not it just means you may learn at a slightly slower pace. You do not need any prior experience of video making to take this course, or to be successful in it.
COURSE CURRICULUM
- 1.1 What equipment you need and how to set it up (8:06)
- 1.2 Begin with the end in mind - where will you show your videos? (4:45)
- 1.3 What will you say? Writing your script & planning interview questions (5:10)
- 1.4 Presenting like a pro (3:35)
- 1.5 How to get the best out of interviewees (3:37)
- 1.6 How to find a suitable filming location (4:03)
- 2.1 Setting up for the shoot (2:30)
- 2.2 How to achieve good lighting without expensive video lights (2:57)
- 2.3 How to record clear audio (4:02)
- 2.4 What's in the frame? Simple rules for evenly balanced composition (4:17)
- 2.5 Staying focussed - how to set focus and exposure (2:38)
- 2.6 Final checks before pressing the red button (5:37)
- 2.7 Signing on the line – getting consent from contributors (1:20)
- 2.8 Saving and backing up footage (2:21)
- 3.1 Understanding simple video editing programmes (9:12)
- 3.2 The basic principles of video editing (13:36)
- 3.3 Bringing videos to life - adding supplementary footage (25:33)
- 3.4 How to embellish your videos with effects (6:07)
- 3.5 How to add text and subtitles to your videos (14:11)
- 3.6 How to add background music (and music copyright explained) (9:02)
- 3.7 Saving and exporting your videos (8:28)
- 3.8 Bonus tutorial - how to create a simple animated logo (5:21)
YOUR TUTORS:
This course was created by two experienced video producers, Glyn Allen and Ruth Duggal.
Glyn is a video producer, director, camera operator, editor, photographer and motion graphic artist with 20 years experience in broadcast television, event management, photography and video production. Glyn is a self-confessed ‘tech head’ with an addiction for the latest gear and a passion for keeping up to date with the latest video trends. When not working, Glyn loves travelling, sampling rare whiskeys, snowboarding, flying his drone and mountain biking.
Ruth is a video producer, director, writer and editor with 20 years experience in producing videos for businesses and organisations. She has trained numerous small business owners as well as in-house teams of large organisations how to make their own promotional and marketing videos. She has a knack of explaining complex techniques in simple ways. She is also a published feature writer with a passion for human interest storytelling. In her spare time she enjoys walking, singing/song writing and sauvignon blanc.
WHAT YOU WILL NEED:
Access to a computer, tablet or mobile phone with an internet connection.
Tablets and computers give you the best experience.
You may also find it useful to have a paper and pen for note taking.
